For those of you who have been following my blog, you’ll know that I recently transitioned into full time blogging. Before I quit my full time job as a financial accountant, I was a little scared of not being able to get steady campaigns to keep me busy let alone meet my financial needs. Since then, I’ve found myself pretty busy balancing my blog and keeping up with campaign deadlines. I have worked with brands like Instagram, Pandora, Haig Club and very recently French Connection, to mention a few. Considering I don’t have what many folks today would class as a huge following, the question I keep getting asked is “how do you do it?”. Having made an assessment of my behaviour towards my blog in the past year, I’ve come up with 3 key things that I believe have led to the successful transition into full time blogging.
How to transition into a full time blogger
1. Perfect your craft
Before even considering quitting a job that is the source of your livelihood for something that can sometimes be uncertain like blogging, you have to make sure you possess the skill set required to perform the job. This could be developing your writing skills as well as improving the quality of your imagery. I spent a lot of time in the last year honing my photography skills. I remember dedicating my evenings and weekends to this cause. I barely had a social life but it was the sacrifice I was willing to make in order to get to where I want to be. The result of this hard work will become evident in your work as you continue to develop your skills. There is no compromise with this especially if you want to stand out in your niche. If you’re looking to improve your photography skills, be sure to pick up a copy of my eBook “The Blogger Photographer”.
2. Learn to manage your time
Time management is a must. Without it you’ll fall behind on personal goals you’ve set yourself not to mention campaigns you’ve already agreed to. This best way to go about this is intelligent planning and prioritising. Don’t say yes to every blogger event or campaign you get invited to. Carefully sift through them for ones that align with your long term goals and dedicate time to them accordingly. Remember you’ll also need time to perfect your craft like we discussed in one above so be sure to make room for that as well. You’ll need to spend a vast amount of time creating content to build your body of work which you can reference to brands when putting forward a proposal. No brand wants to work with a blogger who rarely puts out content. The more you put out, the more you grow in terms of skills.
3. Establish key contacts
This is one of the most important thing you need to work on before going full time. Key contacts here would include other bloggers (people you can gain insights from and in some instances collaborate with), and PR/brand contacts (to propose campaigns and potential collaborations). Finding fellow bloggers to connect with is easier than most people think. When approaching a blogger, be it online or in person, make sure that you’re both in the same niche and stage of growth if not you could be perceived as a social climber when targeting more successful bloggers. This is not to say you can’t do the latter, just make sure your goals align and the quality of your work does too. Finding PR/brand contacts has become quite easy too thanks to LinkedIn. You can also build relationships at blogger events. To make sure you get invited to blogger events, consider switching to an Instagram business account so brands can email you directly, alternatively you can leave your contact email in your bio. Using hashtags local to you in your posts also helps. For example, I’m a Manchester based blogger and one of my key hashtags is #ManchesterBlogger. I’ve been able to build long term relationships with bloggers and PR/brand contacts by applying these things.
I hope you’ve found my blogger tips on how to transition into a full time blogger useful. Let me know in the comments what other topics you’d like me touch on. ***If you want to edit like me, you can! Get my Lightroom preset or grab a copy of my eBook here.***