Having an aesthetically pleasing Instagram feed is actually easier than it looks. I know this because it’s something I do with mine. And today, I’ll be sharing with you the ways in which I go about this.
1. Take An Interest In Photography
Taking an interest in photography allows you to improve the quality of your images. This could be as simple as understanding your camera settings so you can make the necessary adjustments under various lighting conditions when shooting. There are numerous amounts of YouTube videos which show you the basics. A good example is this one on covering all the angles during a shoot. For those looking to know a bit more about photography, feel free to pick up a copy of my eBook here.
2. Pick A Theme
You have to decide earlier on what you want your theme to be. This is usually one of the first things you need to consider. A theme could be anything from the way you shoot or style your images, story telling or even something as simple as always exuding happiness. A lot of people (myself included) seem to achieve having a theme by using colour palettes. It’s one of the easiest themes to have. If you’re Photoshop and Lightroom savvy then you can design your own presets. If not, you can save yourself some time and purchase one from other folks who have already designed one. To purchase my Lightroom preset please visit my Etsy store.
3. Create A Separate Private Instagram Account
Creating a separate Instagram account and setting it to private allows you to see what your images will look like in a grid format prior to publishing it on your main account. You can see if the images compliment each other or if more adjustments need to be done. I’m aware there are other apps that allow you to do this but the reason why I suggest doing this on Instagram is because you can use your private account to follow at least three other accounts for inspiration. As you’re only following a handful of accounts, it means they won’t get lost in Instagram‘s current algorithm and you should be able to get your daily dose of inspiration.
4. Avoid Posting A “Bad Picture”
If you’re into photography, then you’ll know that a lot of times you have to take hundreds of shots in order to get that one shot. I’m not saying every photo needs to be perfect. You have to find a way to maintain the quality of the content you put out at the very least or improve upon it. You can achieve this by selecting only the best images out of the bunch.
My final point is to engage with your audience. You can do this by sharing the story behind the image and responding to comments about the image. I mean, what good is a beautiful Instagram feed if it lacks engagement? Likewise, engage with the work of others you also admire. This is a good way to build relationships within the community which could even lead to some awesome collaborations.
I hope you’ve found this useful. Let me know in the comments how you go about curating your own Instagram feeds.