Branding is one of the most vital aspects of any business. It’s no wonder it’s transcended to individuals who are now being recognised by their work. Many organisations have capitalised on their brands which in my opinion is mostly driven by consumer perception. Social media has become a popular place to show off branded possessions and with good reason as these things don’t come cheap. I dare say an individual whose means cannot accommodate for such lifestyle might find themselves digging into their pockets (sometimes creating a hole) to acquire these priced possessions.
I follow quite a few fashion bloggers who make good use of the high street 95% of the time and they create great content with it. As there is a lot of competition in the industry, you’ll find similarities in designs between high end and high street brands. All you need to have is a good eye and a talent for throwing things together. This is exactly what I’ve done here. Inspired by the many fashion bloggers I keep up with, I decided to use a brand who’s known for being a cost leader (cheap) on the high street (although their consumers have decided to help rebrand their name to make it sound a bit more like a high end brand). Luckily, I have a husband who looks like the modern day mancunian so I worked the look around him for an editorial shoot (my very first attempt at shooting editorial and testing out my new Canon 5D MK III). Be sure to let me know what you make of this post and your favourite high street brands.PHOTOGRAPHY & STYLING // Onyi Moss
MODEL // Craig Moss
LOOK // Primark